PDA Series – Love What Y’all Are Doing Online: Using TikTok for Library Marketing

You may have heard about TikTok being the cool new app where Gen Z goes to dance, but as many libraries are learning, it can be a great marketing tool for libraries to showcase their services and staff. In this presentation I will show you how I’ve used the app to build a reputation on Nicholls State University’s campus as “fun and productive,” as one colleague put it. Join me as we watch example library TikTok content, discuss some tips on creating content for the platform, and explore how this app can be a huge plus for your library. Rob Stephens is the Research & Instruction Librarian and Outreach Coordinator at Ellender Memorial Library at Nicholls State University. He also serves at the Social Media Committee chair, and in 2020 Ellender Memorial Library received the Social Media Mastery Award awarded by LOUIS. Rob is also a poet whose work has appeared in nationally-circulated poetry magazines.

Sponsored by LOUIS

This webinar is part of the PDA series. Learn more about the PDA.