More Professional Development Offerings for Atla Members through Professional Development Alliance Partnership

Session Title

Description

Date (CST)

Creating Patron Driven Acquisitions for Your Library

Due to a large online student presence, in part by two fully-accredited online degrees at Fuller Theological Seminary, the David Allan Hubbard Library recognized this pedagogical shift and developed its own patron-driven model in library acquisitions as a departure from “classic” collection development methods.

Sept. 3

11 a.m.-noon

Best Practices for Effective Email Outreach

Effective and appropriate communication is now more important than ever. In a profession driven by collaboration and cooperation, the nuances of communication and tone can set the tone for future interactions. Informed by the DISC model, this webinar will teach participants how to craft their message depending on the audience, successfully apply the DISC model, and draw on this knowledge for any future communications. Attendees will be able to:

• Understand the need to adjust their communication style based on the recipient
• Apply the DISC model to gather information as to their recipient’s communication style
• Use what you have learned to create an effective email for each person.

Sept. 3

noon-1 p.m.

Introduction to Creative Commons Licensing

Pavy, a graduate of the Creative Commons (CC) Certificate program, will present an introduction to CC licenses including the impact of CC licenses in higher education. She will explore how developing this expertise can better position the library to support a culture of open (OER, OA, etc.) on campus. She will also share insights from the CC Certification Course for those who might be considering enrolling in the course.

Sept. 15

11-11:45 a.m.

Best Practices for Marketing & Social Media

A library’s social media presence has the potential to increase community engagement and bring your current programming to an online audience. Even with limited staff and time, Libbie Hough – Communications Manager for Orange County Public Library – will share best practices for marketing library services and events as well as ways to manage user engagement over time. Learn how social media platforms can help your library build local partnerships and connect with your community online.

Sept. 15

1-2:15 p.m.

Cultivating a Growth Mindset

Growth mindset, the belief that we can improve, seems simple but is nuanced, powerful, and
relevant to any person. In this session, Eduardo Briceño, who co-founded Mindset Works with Carol Dweck and has two TEDx talks watched by millions, will deepen our understanding of growth mindset theory and practice. He will share key research, common misconceptions, and ways that we can all cultivate a growth mindset in ourselves and in others. Come prepared to reflect as well as capture insights and next steps.

Sept. 17

1-2:30 p.m.

Chaos is a Ladder: Assessing Opportunities on the Fly

The COVID pandemic challenges consortia and libraries to innovate. In this two-part session SCELC Staff will share how it responded to these challenges. First, a debrief on recent pandemic-related obstacles that SCELC converted into successful programming, and the strategic assessment techniques that drove our response. Second, we will break into hands-on breakout sessions, where attendees work together in groups, employing SWOT analysis principles to assess their own organizational challenges, with some guidance from pain points identified in the May 2020 ICOLC pandemic planning call.

Sept. 21

noon-1 p.m.

Accessibility Benefits Everyone

Are you losing patrons because your web site is too difficult for them to use? Are there unintentional roadblocks hidden in your web pages? This presentation will share ideas on how to improve things to benefit all of your audiences. Things like:

•  Using good link text
• Effective alternative text for images – when to use ALT and when not to
•  Information architecture – can your users easily find relevant information
• Simple usability tests to uncover hidden blind spots
• Page structure – does your site have it?
• Easy ways to test your site for accessibility
• How does your website sound? Using screen readers

Sept. 23

1-2 p.m. 

Browser and Smartphone Privacy Tips

The presenter for this webinar is Josh Stone, who was part of the first cohort of the Library Freedom Institute and has done privacy workshops throughout the country. Join us for an interactive workshop that will make you think twice before you click on that link.

Sept. 29

1-2 p.m.